Why AI investments failAI EconomicsOur offeringsPerspectiveTalk to usWhy AI investments failAI EconomicsOur offeringsPerspectiveTalk to usWhy AI investments failAI EconomicsOur offeringsPerspectiveTalk to usWhy AI investments failAI EconomicsOur offeringsPerspectiveTalk to usWhy AI investments failAI EconomicsOur offeringsPerspectiveTalk to us
AI @ Prequate Advisory

Are we thinking about AI right?

AI is arguably the largest technological shift any of us will see in our lifetimes. It is also, right now, the most mispriced.

The adolescence of technology is a rite of passage. A civilisation where the benefits of AI weren't distributed, where wealth accumulated at the top of the capability curve.

The alternative is a civilisation that made it through to adulthood. Where the gains of AI were shared across the economy. Where AI became the biggest equaliser this civilisation has seen.

These aren't distinct possibilities. They are direct consequences of the choices we make today.

AI projects · RAND Corporation

80%

Return no measurable business value. The failure isn't in the technology. It's in how businesses approach the decision.

Gen AI pilots · MIT Study

95%

Never reach production. The gap is rarely the model. It's everything around it.

Initiatives abandoned · S&P Global

42%

Companies abandoned their AI initiatives in 2025, up sharply, as pilots failed to become returns.

Business leaders · PwC 2025

56%

Saw zero measurable ROI from their AI spend. Real numbers, from a shift most companies are structurally not ready to reap.

Because 80% of AI value sits in people, process, and operating-model change, not the model, and not the code.

India ranks 101st of 116 countries on per-capita AI usage, despite being second in the world by volume. An economy not yet ready to reap the shift. We want to change that.

Which is why we focus on AI Economics

And, more importantly, what will it take to get there. Before you spend on AI, we answer the foundational questions: feasibility, financial payoff, workflow redesign, opportunity cost, adoption readiness, and post-deployment accountability. We do not build AI. We do not sell it. We take no referral fees. We answer the economics question.

Two trajectories. One choice.

When businesses adopt AI without understanding what it changes, capital flows upward and disruption flows downward.

Losses of people. Losses of trust. Losses of capital.

Dario Amodei wrote two essays fourteen months apart. One on a decade of compressed human progress, the other on the risks of concentrated power.

Both agreed on one thing. The outcome is not predetermined. It is shaped by the decisions made now.

Our part to play

We built this practice on a belief: getting the AI decision right, one business at a time, is one of the most useful things an advisory firm can do. Those decisions accumulate, and we take that seriously.

AI economics, not AI engineeringDoes AI change this business?Where?By how much?Build, buy, partner, or waitHonest noes. Specific yeses.AI economics, not AI engineeringDoes AI change this business?Where?By how much?Build, buy, partner, or waitHonest noes. Specific yeses.
How does working with Prequate work?

One study. One design. One accountable layer until the numbers move.

No push to deploy. No long essays on what it could be. We stay technology-agnostic, bring vendor partners so it actually gets done, and hold the outcome against the model, quarter after quarter.

  • 01Sprint 1

    AI Readiness and Financial Feasibility

    Can your business carry AI, where does it pay, and is the move fundable?

    See how it works →
  • 02Sprint 2

    Workflow AI Strategy and Design

    For the workflows that do pay off: how should they be designed, should they be built or bought, how should they be managed, and what could it pay, in time or money?

    See how it works →
  • 03Sprint 3

    Transformation and P&L Accountability

    Same principals who ran the study, now holding financial accountability for the outcome.

    See how it works →
How we work, in fullThe convictions behind it, every sprint in detail, and the plug-ins.
Talk to us

Where most chase AI, Prequate prices it.

Tell us about your business and the decision in front of you. We'll tell you honestly whether AI is the investment that pays, and what it takes to get there.

PrequateAI economics, not AI engineering.
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© 2026 Prequate Advisory. All rights reserved.Where most chase AI, Prequate prices it.